Says, ‘Alder deceived and took advantage of consumers and violated Arkansas law’
LITTLE ROCK – Arkansas Attorney General Leslie Rutledge filed a lawsuit against Utah-based Alder Holdings, LLC, Alarm Protection Technology Arkansas LLC and Alarm Protection Arkansas LLC for violations of the Arkansas Deceptive Trade Practices Act, the Home Solicitation Sales Act and the Automatic Renewal of Professional Home Security Contracts Prohibition.
“Alder deceived and took advantage of consumers and violated Arkansas law,” said Attorney General Rutledge. “The company’s door-to-door sales representatives preyed on elderly Arkansans, lied about whom they represented, and even forged a homeowner’s signature on a contract. Arkansas law also requires a three-day ‘cooling off’ period allowing consumers to cancel services purchased from a door-to-door sales representation. But Alder, in some cases, installed their systems the same day it was purchased. Companies like Alder should not be allowed to engage in high pressure sales tactics that violate Arkansas law.”
To date, 56 instances have been identified where Alder violated Arkansas law.
According to the complaint, which was filed in Pulaski County Circuit Court, on numerous occasions the home security and alarm company failed to provide consumers with completed contracts at the time of sale, failed to honor timely cancellation notifications, made false statements regarding its identity, the terms and conditions of its contracts and misled consumers into entering contracts with Alder while the consumers were currently contracted to another alarm company.
Rutledge is asking the court to order Alder to pay restitution to affected consumers, impose civil penalties, and for other relief against Alder.
If you are a consumer who has been impacted by the actions of Alder, Rutledge encourages you to contact the Attorney General’s Consumer Protection Hotline at (800) 482-8982.